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Advanced Marketing Skills

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Advanced Marketing Skills

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Course Number:
MARK4202

Advanced Marketing Skills
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"ONL10"
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Course Information:
  • eBook
  • Credit Hours: 1
  • Psychology of Selling
  • Generating Traffic and Leads
Helpful Instructions?
 Purchasing Courses for Yourself Purchasing Courses for Yourself:

This Training course is delivered 100% online through our Online Campus. In order to enroll you in a course we will need to collect your First Name, Last Name and Email Address.

When you place your order we will create an account for you, or add the courses to your existing account if you are a return customer. Access to the Online Campus is based on your email address. If you are a return customer, please purchase using the same email address used previously to avoid creating a duplicate account.

The course(s) you purchase will be available within 10 minutes of purchase and your login information will be sent to the email address you provide.
 Purchasing Courses for Others Purchasing Courses for Others:

This Training course is delivered 100% online through our Online Campus. If you are purchasing for others or your employees, please make sure to provide the First Name, Last Name, and Email Address of the person who you are purchasing for.

IMPORTANT: Access to the Online Campus is based on email addresses. If you are purchasing for multiple people, each person must have a unique email address to access the Online Campus. DO NOT USE THE SAME EMAIL ADDRESS FOR DIFFERENT INDIVIDUALS!

When you place your order we will create accounts for each individual you are purchasing for. If you are a return customer, please purchase using the same email address used previously to avoid creating duplicate accounts.

Example: Jim is buying a course for Bob. Jim will provide Bob’s First, Last and Email before the course is added to cart. Jim then uses his personal information for the checkout process.

We understand no one likes to give out their information and that’s why we only require the course attendee’s First Name, Last Name and Email to add the course to your shopping cart.

The course(s) you purchase will be available within 10 minutes of purchase and each person’s login information will be sent to the email address you provide.
$70.99

Advanced Marketing Skills Info:

Course Description

Make your marketing skills really stand out with this Advanced level Marketing Course - guaranteed to make a difference in your marketing results!

Course Objectives

In this course, you will learn: an introduction to marketing; how to position your community; the psychology of selling; about generating traffic and leads; the power of words; the steps to the close.

Course Outline

  • I. Introduction
  • • Making a Learning Commitment
  • • Marketing & Management Interface
  • • Skills vs. Resources, Instant Results, and Ethics in Marketing
  • II. What is Marketing
  • • Marketing Mission Statement
  • • Measuring Tools
  • • Competition Analysis
  • • Ways to Differentiate Yourself
  • • Staying Focused
  • • Perception is King
  • • Considering Coming Trends
  • III. Psychology of Selling
  • • Reciprocation
  • • Commitment & Consistency
  • • Social Proof
  • • Likeability
  • • Authority
  • • Scarcity
  • IV. Power of Words
  • • Listening Skills
  • • Art of Language
  • • Listening for Emotions
  • • Choosing Words with Positive Emotional Value
  • • Asking the Right Questions
  • V. Generating Traffic and Leads
  • • Attitude is Everything
  • • Cultivating Strong Referral Source
  • • Using Direct Mail Effectively
  • • Informational Presentations
  • • How to Work Your Competition
  • • Local Business Groups
  • • Media Presence
  • • Yellow Pages and Internet Advertising
  • • Trade Shows
  • • Health Fairs and Other Events
  • • Networking Groups
  • • Referral Agencies
  • VI. Helping the Prospect to Come to a Decision
  • • Hear Every Word
  • • Explore Deeper
  • • Let Them Listen
  • • Problems Becoming Needs
  • • Identify the Shape of Their Needs
  • • Now Solve It.


Instructor

Sharon K. Brothers, MSW

Sharon Brothers has been involved in education, writing, management and consulting for a wide range of care-related programs and services. She is currently CEO of the Institute for Professional Care Education (IPCed) which encompasses the brands: aQuire Training Solutions, Medifecta, CarePro and EasyCEU. Sharon received her Masters degree in Social Work from the University of British Columbia in 1980 and has since spent her professional career in the health care industry, developing and operating four assisted living communities for over 18 years. Sharon's leadership of the IPCed team is based on the concept of building a company that prepares the next generation to provide care to seniors, using the very best practices in e-learning and technology.

Additional Information

Canonical Link N/A
Course Type eBook

Advanced Marketing Skills

USD

$70.99

0