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	<title>Professional Caregiver Blog &#187; marketing</title>
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	<description>Professional Caregiver - A Care and Compliance Group Blog for Assisted Living and Residential Care Professionals</description>
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		<title>Do You Know Your Click-Through-Rate?</title>
		<link>http://www.careandcompliance.com/blog/administration/click-through-rate_05-03-2011/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=click-through-rate</link>
		<comments>http://www.careandcompliance.com/blog/administration/click-through-rate_05-03-2011/#comments</comments>
		<pubDate>Tue, 03 May 2011 21:42:09 +0000</pubDate>
		<dc:creator>Josh Allen, RN</dc:creator>
				<category><![CDATA[Administration]]></category>
		<category><![CDATA[Tuesday Tips]]></category>
		<category><![CDATA[assisted living]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.careandcompliance.com/blog/?p=1113</guid>
		<description><![CDATA[Potential residents and their family members increasingly use the Internet&#8211;and tools such as Google&#8211;to help them locate assisted living communities.  Understanding Click-Through-Rate (CTR), which tracks the number of clicks to your website from search engine results pages, is an important part of your online marketing strategy. In her blog article at SeniorHomes.com, Angela Stringfellow provides [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sales and Marketing Starts with Hello</title>
		<link>http://www.careandcompliance.com/blog/administration/sales-marketing-starts_03-30-2010/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sales-marketing-starts</link>
		<comments>http://www.careandcompliance.com/blog/administration/sales-marketing-starts_03-30-2010/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 20:14:30 +0000</pubDate>
		<dc:creator>Josh Allen, RN</dc:creator>
				<category><![CDATA[Administration]]></category>
		<category><![CDATA[assisted living]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.careandcompliance.com/blog/?p=808</guid>
		<description><![CDATA[Sometimes in our quest to maintain and improve our sales and marketing results we overlook the simple things. One of the most basic fundamentals for sales and marketing success in an assisted living or residential care community is good telephone etiquette. How good is the telephone etiquette of your staff? Do they answer with a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tuesday Tip: Attracting New Residents is Biggest Challenge for Providers</title>
		<link>http://www.careandcompliance.com/blog/administration/tuesday-tip-attracting-residents-biggest-challenge-providers_03-13-2009/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tuesday-tip-attracting-residents-biggest-challenge-providers</link>
		<comments>http://www.careandcompliance.com/blog/administration/tuesday-tip-attracting-residents-biggest-challenge-providers_03-13-2009/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 21:00:30 +0000</pubDate>
		<dc:creator>Josh Allen, RN</dc:creator>
				<category><![CDATA[Administration]]></category>
		<category><![CDATA[assisted living]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[RCFE]]></category>

		<guid isPermaLink="false">http://www.communityed.com/blog/?p=678</guid>
		<description><![CDATA[With your hectic schedule, it is sometimes easy to overlook simple compliance issues. Advanced Healthcare Studies&#8217; &#8220;Tuesday Tips&#8221; will bring you a quick, helpful idea each week that can assist you in your operations related to regulatory compliance. We know that many of you implement outstanding practices in your community, and we welcome your ideas [...]]]></description>
		<wfw:commentRss>http://www.careandcompliance.com/blog/administration/tuesday-tip-attracting-residents-biggest-challenge-providers_03-13-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Tuesday Tip: Look Through Your Residents&#8217; Eyes</title>
		<link>http://www.careandcompliance.com/blog/administration/tuesday-tip-look-through-your-residents-eyes_07-22-2008/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tuesday-tip-look-through-your-residents-eyes</link>
		<comments>http://www.careandcompliance.com/blog/administration/tuesday-tip-look-through-your-residents-eyes_07-22-2008/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 15:00:14 +0000</pubDate>
		<dc:creator>Mickey Gray</dc:creator>
				<category><![CDATA[Administration]]></category>
		<category><![CDATA[ARF]]></category>
		<category><![CDATA[assisted living]]></category>
		<category><![CDATA[GH]]></category>
		<category><![CDATA[Group Home]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[RCFE]]></category>

		<guid isPermaLink="false">http://www.communityed.com/blog/?p=154</guid>
		<description><![CDATA[With your hectic schedule, it is sometimes easy to overlook simple compliance issues. Advanced Healthcare Studies&#8217; &#8220;Tuesday Tips&#8221; will bring you a quick, helpful idea each week that can assist you in your operations related to regulatory compliance. We know that many of you implement outstanding practices in your community, and we welcome your ideas [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Referrals Can Come From a Variety of Sources</title>
		<link>http://www.careandcompliance.com/blog/administration/referrals-can-come-from-a-variety-of-sources_07-16-2008/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=referrals-can-come-from-a-variety-of-sources</link>
		<comments>http://www.careandcompliance.com/blog/administration/referrals-can-come-from-a-variety-of-sources_07-16-2008/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 15:00:31 +0000</pubDate>
		<dc:creator>Mickey Gray</dc:creator>
				<category><![CDATA[Administration]]></category>
		<category><![CDATA[ARF]]></category>
		<category><![CDATA[assisted living]]></category>
		<category><![CDATA[Group Home]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[RCFE]]></category>
		<category><![CDATA[recruiting]]></category>

		<guid isPermaLink="false">http://www.communityed.com/blog/?p=160</guid>
		<description><![CDATA[Family and friends &#8211; The easiest and most accessible referrals are those provided by family and friends of facility personnel. Networking &#8211; Focused networking is an effective way to increase the number of referrals. Networking opportunities are not always formal affairs but can be simple routine conversations about the community and the quality services it provides.   [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Who is the Target Market?</title>
		<link>http://www.careandcompliance.com/blog/administration/who-is-the-target-market_07-14-2008/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=who-is-the-target-market</link>
		<comments>http://www.careandcompliance.com/blog/administration/who-is-the-target-market_07-14-2008/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 23:59:05 +0000</pubDate>
		<dc:creator>Mickey Gray</dc:creator>
				<category><![CDATA[Administration]]></category>
		<category><![CDATA[ARF]]></category>
		<category><![CDATA[assisted living]]></category>
		<category><![CDATA[GH]]></category>
		<category><![CDATA[Group Home]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[RCFE]]></category>

		<guid isPermaLink="false">http://www.communityed.com/blog/?p=158</guid>
		<description><![CDATA[In a book on marketing that I recently read by Jay Conrad Levinson and Al Lautenslager the authors addressed the issue of &#8220;Who is the target market?&#8221; If a tree falls in a forest and no one is there to hear it, is there still sound? This age-old question can apply to mailing when it comes [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Presenter Spotlight: Steve Schmidt, Marketing with Care</title>
		<link>http://www.careandcompliance.com/blog/conference/presenter-spotlight-steve-schmidt-marketing-with-care_03-25-2008/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=presenter-spotlight-steve-schmidt-marketing-with-care</link>
		<comments>http://www.careandcompliance.com/blog/conference/presenter-spotlight-steve-schmidt-marketing-with-care_03-25-2008/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 14:00:10 +0000</pubDate>
		<dc:creator>Mickey Gray</dc:creator>
				<category><![CDATA[Conference]]></category>
		<category><![CDATA[ARF]]></category>
		<category><![CDATA[assisted living]]></category>
		<category><![CDATA[CEU]]></category>
		<category><![CDATA[Continuing Education]]></category>
		<category><![CDATA[GH]]></category>
		<category><![CDATA[Group Home]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[RCFE]]></category>
		<category><![CDATA[residential care]]></category>

		<guid isPermaLink="false">http://www.communityed.com/blog/conference/presenter-spotlight-steve-schmidt-marketing-with-care_03-25-2008/</guid>
		<description><![CDATA[Steve Schmidt, President of Marketing with Care, will be a presenter at our Third Annual Small Provider Conference on July 17-18, 2008 at Pechanga Resort &#38; Casino, Temecula, CA. I would like to share additional information about their company and products. Marketing with Care has provided marketing, teambuilding, and business consulting services to the industry [...]]]></description>
		<wfw:commentRss>http://www.careandcompliance.com/blog/conference/presenter-spotlight-steve-schmidt-marketing-with-care_03-25-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Networking</title>
		<link>http://www.careandcompliance.com/blog/administration/networking_02-20-2008/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=networking</link>
		<comments>http://www.careandcompliance.com/blog/administration/networking_02-20-2008/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 23:08:58 +0000</pubDate>
		<dc:creator>Edward Garza</dc:creator>
				<category><![CDATA[Administration]]></category>
		<category><![CDATA[ARF]]></category>
		<category><![CDATA[assisted living]]></category>
		<category><![CDATA[Group Home]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[RCFE]]></category>
		<category><![CDATA[recruiting]]></category>
		<category><![CDATA[residential care]]></category>

		<guid isPermaLink="false">http://www.communityed.com/blog/administrative-concerns/networking_02-20-2008/</guid>
		<description><![CDATA[Last week I had an opportunity to attend a continuing education class in Hayward. During this program I witnessed many providers participating in workshop projects throughout the day. This provided interaction from attendees that shared the same facility types, as well as input from others. While online education serves as a great alternative for continuing [...]]]></description>
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		<slash:comments>0</slash:comments>
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